The Guardian Labs For Colonial First State

Client: Colonial First State

Campaign Style: Branded Content

Platform: Online

Director/Dp: Ben Edwards

2nd Camera/Steady-Cam Operator: Chris McHardy

Edit: Ben Edwards/Chris McHardy

About: It's not often we get the opportunity to highlight those who 'thanklessly' donate their time to the community. In alignment to Colonial First State's 'Sports Booster' campaign ( the sponsorship of grass-roots sport ), we were asked to produced a series of three heartfelt & engaging short-profile-videos centred around the theme of "investing wisely" - investing in yourself, your retirement, & your club/local community.

Thank you to Meg, Ross, & David for inviting us into your communities to capture a glimpse of the wonderful & inspiring work you do.  

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